Google: market share 60 percent. They provide you with all the tools out there to be succesfull. Google Analystics is a MUST. For starters EXACT keywords are a MUST.
Really forget putting in 1999 phrases, it is really bullsh....does not work.
200 phrases will do it.
The seach engines always use the phrases which convert to a click through the easiest. So that means if I use the phrase "buy cheap food, with artifical ingredients" and it takes only five shows "impressions" to sell one click, then it will always show that first in comparison to "organic food with no artifical ingredients and no pesticids and no hormoes". Cheap food wins, because the search engine can make more money with this phrase, so it shows it more often...makes sense haa?
MSN AdCenter: Market Share about 18 percent but kicking.
Excellent phone support. Use always in the beginning the exact option. Got to be carefull it is under options, do not use BROAD, might cost you a lot of $.
Always double the average click through amount to spend. For example if you want to spend $1 put in $2. Easy enough. Same with Google.
Yahoo: not me..not good experience...did not work for me.
These are the three biggest players out there. Goggle 60% MSN 20 and Yahoo 20
Forecast: MSN will supercede Yahoo. Better technologie...but Google is so far still the king in technologie and the rest.
Please let me know what you think..it is so boring to write to a monitor!
____________________ Regards...
Andy Barth
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